Balance Scorecard en Instituciones de educación Superior

Abstract

Public universities are organizations that are continually adapted to change and modernization of education,
in order to remain a high-quality organization and competition. In this study a proposal on how to implement
and operationalize the Balanced Scorecard in these organizations is presented, which corresponds to a first
approximation, and is proposing deepened in subsequent instances.
The Balance Scorecard, hereinafter, BSC; It is a planning and management tool that helps us express strategies
specific objectives whose achievement is measurable through a set of performance indicators.
Work with a study of the strengths and weaknesses, the main stakeholders, the market and your competition
was started. It developed institutional and departmental strategic objectives which will be measured by
indicators established for each level, and finally operational and representative for college’s processes are
proposed.