Fetichismo Tecnológico en la Era de la Cibercultura

Abstract

The project is to identify whether there is a fetishist relationship between the technological product, specifically smartphones, and its users; that is, a relationship in which aspects such as brand, price, and consumer identification with advertising are privileged over the essential characteristics for effective communication of other cell phones. The intention is to test this hypothesis by the quantitative method through the survey as a tool for data collection. The investigation of the characteristics chosen by the surveyed users can verify to what extent this phenomenon works with the consumer culture and promotes the alienation of the contemporary individual.