Hacia una lectura crítica del discurso publicitario
Abstract
El propósito de este trabajo es presentar una
propuesta metodológica que responda a la
necesidad de desarrollar competencias de
comprensión y producción de los textos publi
citarios, para que alumnos y alumnos de
educación media discriminen y valoren estos
mensajes, desde una perspectiva crítica, re
flexiva y autónoma.
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